Skills & Expertise
A snapshot of my professional toolkit
Technical SEO
Optimizing websites for search engines through technical implementation
Site Architecture
Developing and implementing scalable site structures that maximize crawlability and optimize internal linking patterns for improved search engine visibility.
Core Web Vitals
Optimizing loading performance, interactivity, and visual stability metrics to ensure excellent user experience and better search rankings.
Schema Markup
Implementing structured data to enhance search result appearance and provide search engines with detailed content context.
Crawl Budget
Managing and optimizing crawl efficiency to ensure search engines can effectively discover and index important content.
JavaScript SEO
Ensuring proper indexing of JavaScript-powered websites and optimizing client-side rendering for search engine accessibility.
Log File Analysis
Analyzing server logs to understand search engine crawling patterns, identify technical issues, and optimize crawl efficiency for better indexing.
Content & Strategy
Creating and implementing effective content strategies
Trend Forecasting
Identifying emerging market trends and search patterns to develop forward-thinking content strategies that capture future demand.
Programmatic SEO
Implementing automated content generation and optimization strategies to scale content production while maintaining quality and relevance.
Competitive Analysis
Performing in-depth competitor research to identify market gaps and opportunities. Expertise in reverse-engineering successful content strategies.
E-E-A-T Optimization
Implementing strategies to demonstrate expertise, experience, authoritativeness, and trustworthiness in content creation and presentation.
Digital PR
Building high-quality backlink profiles through strategic outreach and creating newsworthy content that attracts natural links.
Local SEO
Optimizing local search presence through targeted strategies, citation management, and local content optimization for improved regional visibility.
Analytics & Tools
Mastering industry-standard tools and analytics platforms
Google Analytics
Advanced implementation and analysis of user behavior data to drive data-informed content and technical optimization decisions.
Search Console
Leveraging performance data and search insights to identify optimization opportunities and monitor search presence.
Semrush
Utilizing comprehensive SEO tools for keyword research, competitor analysis, and tracking campaign performance metrics.
BrightEdge
Implementing enterprise-level SEO strategies and leveraging advanced content optimization recommendations.
Screaming Frog
Conducting thorough technical SEO audits and identifying structural improvements for better search engine crawling.
Business Intelligence
Leveraging data analytics tools to transform raw data into actionable insights, driving strategic decision-making and performance optimization.
Leadership
Leading teams and managing projects effectively
Team Training
Developing and conducting comprehensive SEO training programs to elevate team capabilities and maintain best practices.
Client Relations
Building strong client partnerships through clear communication, strategic planning, and consistent delivery of measurable results.
Project Management
Leading complex SEO initiatives from conception to completion while ensuring alignment with business objectives.
Performance Reports
Creating detailed analytics reports that translate technical metrics into actionable business insights and recommendations.
Process Automation
Implementing automated workflows and tools to improve team efficiency and maintain consistent quality standards.
Reputation Management
Developing and executing strategies to build and maintain positive online presence while mitigating potential reputation risks.